01 / YOUR PACKAGE
A stage. An audience. A promise.
Booth space, stage screens and social placements. The sponsor wants signups.
THE CHANNELALTR / TRANSMISSION
LIVETHE DEAL INFRASTRUCTURE FOR LIVE.
TURN LIVE POTENTIALINTO REAL DEALS.
Live properties get funded. Brands reach new audiences. Exclusive artist access opens new possibilities. That’s ALTR.Agree deliverables, evidence, and payment conditions. Connect with brands and artists.
Start with your package. See your first diagnosis before signing in.
Drag the screen or tune the slider
CH1 / ARTISTS
Find artists for
your next stage.
Bring your talent to new opportunities. Connect artists, stages and brands through ALTR’s partner network, with a clear plan for the collaboration.
Performances · Endorsements · Merchandise collaborations
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ONE DEAL LAYER.ARTISTS ↔ LIVE EVENTS & MEDIA ↔ BRANDSConcept imagery
FROM POTENTIAL TO A PLAN
A stronger deal starts with a clearer picture.
Illustrative package review
02 / THE MEASUREMENT GAP
A scan is a start. What happens next?
A QR response alone cannot prove a signup. Agree the registration source, attribution window and counting rules.
03 / THE ALTR PROPOSAL
Connect the missing pieces.
Structure the deliverables and evidence plan, then explore suitable brands, artists and activation partners with our team.
Live activations & pop-ups
18 shownExample inventory · Package terms, pricing and availability are illustrative until confirmed with the relevant parties.
Region
Vertical
Size
Period
Live EventGCC
Aug 31 – Sep 3
TechStartupsVision 2030
LEAP 2026
Riyadh, Saudi Arabia
reach200K
from$55K
Live EventAPAC
Sep 19–20
EDMMusicFestival
Ultra Music Festival Japan (2026)
Tokyo, Japan
reach90K
from$35K
HospitalityAPAC
Sep 23–24
EDMBeachFestival
Ultra Beach Bali (2026)
Bali, Indonesia
reach10K
from$25K
Live EventAPAC
Sep 25–27
EDMMusicFestival
Ultra Music Festival Korea (2026)
Seoul, South Korea
reach150K
from$45K
Live EventNA
Oct 9–11
K-cultureK-beautyCreator
Hallyu Fest LA (2026)
Los Angeles, United States
reach95K
from$35K
MallGCC
Oct 15 – Apr 15
CulturalFamilyMulticultural
Global Village Season 31
Dubai, United Arab Emirates
reach7.0M
from$48K
Live EventGCC
Nov 1 – Mar 1
ArchitectureCulturalSustainability
Sharjah Architecture Triennial (3rd Edition)
Sharjah, United Arab Emirates
reach18K
from$22K
Live EventGCC
Nov 19–22
Contemporary ArtCollectorsLuxury
Frieze Abu Dhabi (Inaugural)
Abu Dhabi, United Arab Emirates
reach35K
from$42K
Live EventGCC
Dec 4–6
MotorsportLuxuryHospitality
F1 Abu Dhabi Grand Prix 2026
Abu Dhabi, United Arab Emirates
reach60K
from$180K
Live EventGCC
Dec 7–11
TechAIEnterprise
GITEX Global 2026
Dubai, United Arab Emirates
reach200K
from$65K
MallGCC
Dec 15 – Jan 29
RetailMass ConsumerTourism
Dubai Shopping Festival (DSF)
Dubai, United Arab Emirates
reach3.5M
from$25K
Live EventGCC
Jan 12–17
LuxuryBeautyWomen-led
Ataya Exhibition (15th Edition)
Abu Dhabi, United Arab Emirates
reach25K
from$18K
Live EventGCC
Jan 21–27
LiteratureOpinion LeadersCultural
Emirates Literature Festival 2027
Dubai, United Arab Emirates
reach40K
from$15K
Live EventGCC
Feb 9–12
HealthcareMedTechB2B
World Health Expo (WHX) 2027
Dubai, United Arab Emirates
reach110K
from$32K
Live EventGCC
Mar 5–7
EDMMusicHospitality
Ultra Music Festival Abu Dhabi (2027)
Abu Dhabi, United Arab Emirates
reach120K
from$60K
Live EventGCC
Mar 28
Horse RacingLuxury FashionHigh-net-worth
Dubai World Cup 2027
Dubai, United Arab Emirates
reach60K
from$42K
Live EventGCC
May 15–17
Contemporary ArtAnniversaryLuxury
Art Dubai 2027 (20th Anniversary)
Dubai, United Arab Emirates
reach30K
from$38K
Live EventAPAC
Jun 5–6
EDMMusicFestival
Ultra Singapore (2027)
Singapore, Singapore
reach45K
from$30K
One deal. A shared set of rules.
01
Diagnose
Review the package, priority KPI and evidence gaps. Keep the original goal visible while defining what can be measured.
02
Structure
Carry those answers into deliverables, evidence responsibilities and payment conditions. ALTR’s team helps shape the package and contract.
03
Connect & progress
Explore brands, artists and activation partners with our team. Review conditional settlement in the testnet demo; production payments follow separate launch gates.
The value is live. The deal should be clear.
An event, a brand and an artist bring different pieces to a partnership. ALTR puts the rights, deliverables, measurement rules and payment conditions into a shared deal structure.
Our platform helps define what can be measured and recorded. Our partner network helps bring the right people into the conversation. Together, they turn an initial opportunity into a deal people can evaluate and agree on.
Today, diagnosis and rule drafting lead the experience. Matching is supported by our team, and conditional settlement is demonstrated on testnets. Each completed step creates a clearer foundation for the next deal.
From the lab
Problem angles that converge on the rail — market entry, live engagement, cross-border settlement — plus pricing benchmarks from across the live economy.
Cross-Border
Cross-border money moves in days. Live deals can't wait.
Even after ISO 20022's cutover, the G20's own scorekeeper says its 2027 speed targets will slip. Licensed blockchain corridors already settle in seconds — the missing piece is the deal layer.
Read more →Live Engagement
Attention moved to live. The deal layer didn't follow.
$139B in experiential spend, 91% purchase intent after a brand experience, a third of the internet blocking ads — and still the hardest channel to transact and prove.
Read more →Market / GTM
New spaces are opening faster than the rails to enter them
Riyadh Season drew 20M+ visitors; Korea shipped $26B of culture in 2025. Demand compounds at state-policy speed — market entry still runs on handshakes and 5-day wires.
Read more →Market data
Saudi entertainment crosses SAR 20B — and the capital is still landing
A near-zero industry in 2018 now anchors $5–6B in annual leisure spend. Riyadh Season alone pulled 11M+ visitors in 2025; another $13B has just been committed.
Read more →Pricing
How festival sponsorship pricing splits across ASIA
Mature APAC (Japan, Korea, HK) and emerging GCC sell the same audience size at very different price tags. The ROI math is even further apart.
Read more →Founder's Note
We started here
Dubai's F1 hospitality suites hold some of the highest-spending K-content fans on earth. None of them are wearing a Korean brand — not because the demand isn't real, but because nobody built the rail.
Read more →Trends
Why Saudi Arabia is the next sponsorship frontier
Vision 2030, Expo 2030, FIFA 2034, and $13.3B already committed to leisure CAPEX. Brands that aren't booking GCC pipeline now are booking too late.
Read more →Contact Us
Tell us about your stage. We surface matching brands and reach out within 48 hours.