Market data
GCC sponsorship hits 6.88 billion in 2025
Saudi Arabia and the UAE drove twelve percent of new deal volume across music and sports.
Read more →Insights
Pricing, deal flow, and market signal from the live economy.
A monthly read on ASIA sponsorship. Built from ALTR's POS-tracked deal data and public-source benchmarks.
From the lab
Latest market data and pricing benchmarks. A monthly read on what is happening across ASIA sponsorship.
Pricing
Festival pricing benchmarks across ASIA
Title sponsorships in Seoul run thirty percent below Dubai for the same audience size.
Read more →Trends
Why Saudi Arabia is the next sponsorship frontier
Vision 2030 and a young population are pulling global brands into the kingdom.
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