Accepting sponsorsVetted by ALTR204 days to eventMall ActivationGCC

Dubai Shopping Festival (DSF)

Dubai's largest shopping + entertainment festival — 6 weeks, citywide.

Dates · Dec 15, 2026 – Jan 29, 2027Location · Dubai, United Arab EmiratesReach · 3.5M

Anchor IP

Dubai's largest shopping + entertainment festival · 3.5M annual visitors · citywide · concerts + fireworks

RetailMass ConsumerTourismHoliday Season

Audience

3.5M visitors citywide across 6 weeks
70% female 25-44 consumer demographic
GCC + global tourism inflow peak (Dec-Jan window)

Consumer mass-market + GCC tourists · Dec 2026 – Jan 2027 · citywide

Sponsorship options

3 tiers

Title / Naming

Festival Title Sponsor

$850K

Naming rights for a flagship DSF anchor event (concert/fireworks).

Window · Dec 15, 2026 – Jan 29, 2027Avail · 1 of 2

Naming rights for one flagship anchor event
Brand integration into citywide DSF creative
100 VIP passes across anchor event nights
Inclusion in DTCM-led press + broadcast

Contact request

Pop-up

Beauty / F&B Zone Pop-up

$95K

Branded experiential pop-up at the festival main zones.

Window · Dec 15, 2026 – Jan 29, 2027Avail · 3 of 6 · RS-eligibleRS

60 m² experiential pop-up footprint
Live sampling + branded staff (8 weeks)
POS integration for revenue-share settlement
Inclusion in DSF citywide campaign creative

Contact request

Booth

Mall Activation Booth

$25K

Branded kiosk at flagship malls during the festival window.

Window · Dec 15, 2026 – Jan 29, 2027Avail · Open allocation · RS-eligibleRS

12 m² kiosk in flagship mall (Dubai Mall / Mall of Emirates)
POS integration for revenue-share settlement
6-week festival activation window
Inclusion in DSF retail directory + maps

Contact request

Want this stage — or have a more specific brief?

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