Accepting sponsorsVetted by ALTR307 days to eventLive EventGCC

Dubai World Cup 2027

World's richest horse race — high-fashion + luxury crossover at Meydan.

Dates · Mar 28, 2027Location · Dubai, United Arab EmiratesReach · 60K

Anchor IP

World's richest horse race · World Athletics Platinum Label · Meydan Racecourse · high-fashion + luxury crossover

Horse RacingLuxury FashionHigh-net-worthSingle Day

Audience

60K attendees · single Saturday
$30.5M total prize purse · highest globally
Royal family + high-fashion crossover audience

High-net-worth, luxury fashion crossover · March 28, 2027 (annual) · Meydan

Sponsorship options

2 tiers

Title / Naming

Race Naming Sponsor

$720K

Naming rights for one of the 9 races on Cup day.

Window · Mar 28, 2027Avail · 3 of 9

Race naming rights ("The ALTR Cup")
Brand integration into global broadcast graphics
60 VIP all-access passes + paddock club entry
Featured in DRC + Meydan year-round creative

Contact request

Pop-up

VIP Box Sponsor

$42K

Branded VIP hospitality box at Meydan racecourse.

Window · Mar 28, 2027Avail · 6 of 16

Branded VIP hospitality box (12-seat capacity)
Race-day catering + champagne service
Trackside paddock access + jockey meet
On-box signage + program ad placement

Contact request

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