Lumi Beauty (demo)

Beauty / Skincare

ALTR · ROI report · post-deal

Lumi Beauty (demo) × Frieze Abu Dhabi — final readout

Activation closed; settlement is real on-chain (verifiable in the evidence). The KPI figures below are a forecast-grounded demo scaffold — first-party verified outcomes wire in at Phase 2, and the engine recalibrates from them.

Sponsorship paid

$50.0K

POS sales generated

$200.0K

Brand net return

$90.0K

ROI multiple

4.0×

Brand returns

Upfront sponsorship$50.0K

RS earnings (70%)$140.0K

Net return$90.0K

Sponsorship recovered280%

ROI multiple4.0×

LIVE IP returns

Sponsorship received$50.0K

POS sales generated$200.0K

Venue retained (30%)$60.0K

Total to LIVE IP$110.0K

Effective fee load< 2%

KPI proof · from your briefThe KPIs you set in the brief, captured and proven at settlement.

2 KPIs · primary highlighted

Activation salesCaptured · POS

Primary

2,720/ 2,400 sales

100% of target · settled

On-site POSSampling-driven

Brand awareness in marketTracked as intent

Collected as intent — surfaced in your settlement report, not auto-captured live.

Branded zone

ALTR Measurement · forecast → realizedAUTO

Real sales is fully measurable at Frieze Abu Dhabi — readable, attributable, and bounded. 1/2 indicators clear all three feasibility tests, so the primary KPI can drive on-chain settlement.

Forecast · Verified sales (GMV)

$4.7K – $14K

35K reach × 4.8% CVR × $35–$55 order value

Realized

$11K

demo scaffold · 0 first-party verified · wires in Phase 2

Calibration

Within forecast ✓

primary KPI · measurable

Flywheel · how the engine recalibrates⚠ ILLUSTRATIVE

Each settled deal records a first-party outcome on-chain. Once an industry has ≥8 first-party verified outcomes, the engine swaps the mock CVR/AOV for the realized factors and the band tightens around what actually happens.

Industry default — live today$4.7K – $14K

With realized CVR + AOV (illustrative)$7.5K – $12K

⚠ The second bar is illustrative — not from a real POS feed, and no record is written. Today: 0 first-party verified · the engine recalibrates automatically at ≥8 (full confidence ≥50).

Execution recap

Activation

Frieze Abu Dhabi

Abu Dhabi, UAE

Window

Q3 2026

3 milestones · all hit

Settlement rail

USDC · XRPL

3 sec · <2% · auto-split

✓All milestones settled on time · zero manual reconciliation
✓POS capture wires in at Phase 2 · audience scan logs delivered
✓RS split applies on every transaction (Brand 70 / Venue 30)
✓FX leg routes through stablecoin · no SWIFT delay

Network learning · benchmark accumulated

This deal added a beauty / skincare × Frieze Abu Dhabi datapoint to the ALTR benchmark. Next match for a comparable Lumi-style brand entering UAE / GCC arrives sharper — same direction for the LIVE IP’s next sponsor pitch.

Confidence shift

MEDIUM → HIGH

Comparable deals

3 → 4

Avg ROI updated

4.6× → 4.7×

Tiles above are the engine's projected lift (industry default). Below is what is literally real — deals recorded on-chain at settlement — and the benchmark the engine is actually using.

Benchmark in useindustry defaultfirst-party verified0Recorded on-chain…● real

The engine recalibrates from first-party outcomes once an industry has ≥8 first-party verified deals (full confidence ≥50) — today 0, so it uses the industry default. How it recalibrates: realized GMV ÷ addressable reach → a yield band that replaces the CVR×AOV estimate (illustrative: $11K over ~4.6K reach ≈ $2.4/reach — not from a real POS feed).

Traditional vs ALTR · same deal

Traditional

· PDF deck + 3-week deal cycle
· SWIFT wire 3–5% · 5–10 days
· Manual invoice reconciliation
· ROI claimed post-event (no proof)
· Settlement-driven trust gap

ALTR

· On-chain deal terms in 2.4h
· USDC / XRPL · 3 sec · <2%
· POS API auto-split per transaction
· ROI from verified sales · on-chain
· Both sides watch funds land · same source of truth

Step 06 · ROI report · finalDeal closed · settled on-chain · ROI projected (POS verifies in Phase 2)

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